How Quickly Can You Rent My Property?

Market Price

How Quickly Can You Rent My Vacant Unit?

This is hands down the number one question we get from landlords. Unfortunately, the answer isn’t as simple as most people would like it to be. In today’s ever-changing rental market, the timeline depends on several moving parts.


And let’s be honest—we’ve never met a landlord who thought their rental was anything less than “average.” But the truth is, not all rentals are created equal, and pricing (along with positioning) makes all the difference.

Let’s break it down.


The Market Matters

Renting out a unit isn’t a one-size-fits-all process. The speed at which your property rents depends on a mix of factors, including:

  • Timing: Family-sized homes tend to move more slowly during the school year when parents don’t want to uproot their children.
  • Location: Some neighbourhoods attract renters quickly, while others take longer.
  • Supply & Demand: Just like any other commodity, rental pricing is tied to the market. If your unit is priced high in a slow-demand market, expect longer vacancies.
  • Property Quality: While upgrades don’t always increase the rent dollar-for-dollar, they absolutely impact how desirable your unit is compared to others. If bigger, brighter “red apples” are available, renters will go for those first.
  • Features That Count: Parking spots, for example, can add $50–$100 to monthly rent in our region. Even something as simple as a main floor powder room can make a big difference.
  • Updates vs. Dated: A fresh, well-maintained property shows pride of ownership. A tired, dated unit? Renters notice, and often so will the type of tenants you attract.


Beware of "Wishful Numbers"

Seeing an online listing and assuming that’s the going rent? Be careful. That’s the asking price—if the unit is still online weeks later, it likely means no one is paying that amount.

We also see landlords set expectations based on what their Realtor said during the purchase. The problem? That rental figure may have been used to “make the numbers work” when buying, not necessarily what the market will actually pay.


And here’s another risk: overpricing attracts the wrong kind of attention. Some professional tenants target overpriced rentals, knowing landlords might be eager for higher rent, only to stop paying shortly after moving in.


What about my costs?

This is the part no one really wants to hear. Your costs are your costs—and while they’re critical to your business, they don’t determine what the market considers “appropriate rent.”


Here’s the reality: you chose to buy a rental property. Maybe you paid cash, or maybe you took on a mortgage. But the market doesn’t adjust itself based on your financing decisions. Rising interest rates, for example, don’t guarantee you higher rent—it simply means your costs went up.


Think of it like this:

  • Company A has $100 in cash to make 100 pencils.
  • Company B borrows $100 to make the same 100 pencils.
  • If pencils are selling for $1.00 each, Company A at least breaks even. Company B, however, owes interest—so they’re losing money.
  • If Company B tries to sell their pencils for $1.20 to cover costs, buyers will simply choose Company A’s pencils first.


The same principle applies to rentals. The market dictates what tenants will pay—not your mortgage rate, taxes, or carrying costs.


The good news? Like any business, many of your expenses are tax-deductible. That’s where a skilled accountant becomes invaluable—helping you maximize write-offs and minimize the financial strain of rising costs.


Why Talk to A.G. Secure Property Management Inc.?

At A.G. Secure Property Management Inc., managing residential rentals is 100% of our focus. We live and breathe this market, which means we can give you:

  • A realistic rent range for your property
  • An estimate of “top market rent” vs. the price point where a unit will rent quickly
  • Recommendations to make your unit the “shiny red apple” that attracts quality tenants


And here’s the best part: we don’t charge a cent until we deliver results.

When we list your rental, our goal is simple—build a long-term relationship that sets you up for success, not just a quick transaction.


📞 Give us a call today at 705-792-9764 and let’s talk about the true market rent for your next vacant unit.

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