Why we don't post on Facebook Marketplace.

Why We Don’t Typically Use Facebook Marketplace to List Rental Properties

People often ask why we don’t use Facebook Marketplace to advertise rental properties. It’s a fair question — Facebook is a powerful tool that can reach a wide audience. However, experience has shown us that it isn’t the most effective or efficient platform for quality rental listings.

Let’s Be Clear: Facebook Can Work — Sometimes

Facebook Marketplace can generate leads for rentals, and if it’s important to you that your property appears there, we’re happy to make that happen. Just let us know — we’ll create the post and ensure it links to the right application pages.

Why We Don’t Rely on Facebook Marketplace

Over time, we’ve noticed several consistent patterns that make Facebook Marketplace less than ideal for professional property management:

• High Scam & Fraud Risk: Many private landlords use Marketplace, which unfortunately attracts “professional tenants” — individuals looking to take advantage of less experienced landlords.
• Unqualified Leads: A large percentage of inquiries come from people who aren’t serious about renting or who are simply “tire kickers.”
• Sales Pitches: Instead of genuine tenants, we often get messages from people trying to sell us services or unrelated products.
• Low Conversion Rate: The quality of applicants compared to the number of messages received is very poor, making it an inefficient use of time and resources.

Platforms That Work Better

We focus our efforts on platforms that consistently deliver qualified leads and successful rentals:

• Kijiji: When a property is priced right, Kijiji provides excellent visibility and attracts serious renters.
• Our Website: Our own site is well-known in the region for reliable rental listings. It’s also syndicated by other marketing platforms such as Rent Life, expanding exposure even further.
• MLS (Multiple Listing Service): For clients who want the widest possible reach, we can collaborate with a local broker to list the property on MLS. (Please note that MLS listings involve realtor fees.)

We’re Paid When You’re Paid

We only succeed when our clients do. If Facebook Marketplace produced strong, consistent results, we’d be using it every day. But the data — and our experience — simply don’t support that.



If you’d still like to have your rental listed on Facebook Marketplace, we’re happy to equip you with the tools and guidance to do it effectively.

At the end of the day, our goal is simple: get your property rented quickly and to the right tenant.